E40 Latest Single "Choices" Becomes Certified Gold by the RIAA

At The age of 48, E40 continues to dominate the charts and in my opinion he is one of the greats that have come from the Bay Area.   The hip hop legend has added another career milestone to his arsenal when the RIAA has certified his 2015 single "Choices" as a Gold Record. The video for "Choices," which has more than 19 million aggregate views on YouTube, demonstrates E-40's nationwide influence, featuring more than 100 cameos, ranging from rappers like Kendrick Lamar, Ice Cube, Busta Rhymes, Nicki Minaj, Cam'Ron, Bone Thugs 'N Harmony, Nelly, MC Hammer to non-industry figures like the NFL's Marshawn Lynch and Colin Kaepernick, comedian Cedric the Entertainer and even octogenarian sex expert Dr. Ruth Westheimer. 

"Choices," a national smash hit with a remix adopted by the Golden State Warriors as the anthem to their 2015 NBA title run, is another in a long list of Gold- and Platinum-certified records by the rapper, including Big Sean's E-40-featuring, triple platinum "I Don't Fuck With You." In the midst of unprecedented relevance at the age of 48, E-40 also featured on Hot 100 hits such as Yo Gotti's "Law", Ty Dolla $ign's "Saved" and most recently Fat Joe's "All The Way Up" alongside Snoop Dogg and The Game. 

What's happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to Hip-Hop. I’ve been relevant in each generation and each decade and I've done it as an independent artist.Says E-40. 

E40 looks to continue his longevity in the game as he prepares for his next upcoming album, which is scheduled for late 2016.

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